corporate storytellers.

Prem brings in 24 years of communications industry experience to White Water PR. He has consulted close to 275+ brands, governments and events including Coca Cola, Microsoft, Samsung, Starkey, Gartner, Johnson Controls, Harrods Estates, Damac Properties, Ralph Lauren, Chestertons, CBRE, Medtronic, and the memorable Michael Jackson’s History tour of India and managed Ivana Trump’s visit to Dubai. He was also on the forefront of global fundraising campaigns with 100 plus Hollywood and Bollywood celebrities. Prem believes in taking risks and launched White Water Public Relations in 2008, during the peak of subprime crisis. He strongly believes that a ‘great story’ and an equally ‘great idea’ is necessary to fast track a brand’s visibility by 10x in today’s corporate world. Prem holds an MBA in Marketing from the University of Pune, India.

Srinivas brings in over 25 years of experience in corporate strategy, business development, project finance, and investments with ENOC, one of UAE’s leading National Oil Companies. His career span also includes 5 years in project & corporate finance at one of India’s leading institutions. As a key lead member of the corporate think tank at ENOC group, Srinivas contributed significantly towards the development of various standalone profitable Assets/ JVs, M&As, BOOT, Concession & Business Integration projects across UAE and International markets. He has worked across diverse geographies: MENA/GCC, Africa, South East Asia/ Indian Sub-continent, Europe, and the Far East.

An MBA from Bond University, Australia and a Neuro Linguistic Programming (NLP) Practitioner, from the American Board of Neuro – Linguistic Programming, Arjun is responsible for the communications training programmes at WWPR.   Arjun, the director of StepUP has delivered programs on teamwork, leadership, selling skills, time & stress management, goal setting, emotional intelligence, communication skills and presentation skills. An 'Energy Alchemist' of sorts – he has the innate ability to help people transmute obstacles into opportunities. Arjun is also a Black Belt in karate and a ‘Holistic Fitness Trainer’.

Sudhir has had a successful career spanning 25 years across the MEA & Asia region. He established SOL Analytics Business Solutions in 2011. He has been advocating the importance of business analytics in this region and has led various assignments in building these solutions over the last 12 years. SOL was awarded the ‘Best Analytics’ partner title for one of the region’s largest retail chains for two consecutive years. He brings this in-depth industry experience to WWPR. He has managed businesses in MEA region for over 22 years, including Nokia and Samsung, in senior management positions. He pursued advanced management programs in business and marketing from INSEAD and Oxford University, and he also holds a PG degree in marketing and an engineering degree.

Bashar has been in the communications industry for over 21 years both as a journalist and a PR strategist. He has consulted clients across various vertical industries, including technology, energy, fashion, healthcare, telecommunications among others. He has been in KSA since 1999 and started as the bureau chief for Iqtesadiat Alsouq AI Arabi. He then moved on to become the Country Manager of ASDAA Burson Marsteller. Bashar has managed several IPO's for industry leaders such as Emaar, The Economic City, Petro-Rabigh, Sumitomo Chemicals, Fawaz AI Hokair Group, AI Babtain Power & Telecommunications Company.

With over 27 years of industry experience, Kevin has the distinction of launching Rolls Royce Ghost, BMW 5, Porsche among several other high-end cars. He was also part of the team that managed the Michael Jackson’s ‘History’ tour of India.Won several awards and has been associated with Cityscape, Luxury Property Show, World Economic Forum, Gulfood, Motor Show, among others. Though he holds an engineering degree from Curtin University, Australia, the sheer vibrancy of the events industry had other plans etched out for him.An avid sports enthusiast, he is an ardent Real Madrid fan.

Abdul Lathief has been behind the camera for 20 plus years.Be it event related photography, food, fashion, products, sports, CEO shoots, he has done it all.A fitness enthusiast, Lathief is also associated with several charity organisations to whom he offers pro bono services.He is also a certified Yoga instructor.

Lorex is a highly creative graphic designer. He has rich experience in hospitality, construction, advertising, and real estate industries.He’s helping the team by creating quality designs for visual identity, marketing and advertising designs such as logos, brochures, social media ads, posters, and other types of artworks.    He supports the team and helps them create effective marketing strategies right from logo creation, social media posts, website banners, fliers across various other artworks.

Whilst currently pursuing his business management studies at Lancaster University, UK, Roshan is keen to understand the dynamics of public relations and nuances of social media communications.Roshan has also completed his summer internship with the ‘Mumbai Dabbawalas’, a home food delivery service established in 1890, which also went on to become a Harvard case study.He aspires to contribute to a future where sustainability, community, and profitability are not mutually exclusive concepts.