Johny Dar is blessed with ‘designer brains’ and the work that he comes up with are genuine masterpiceces. He is a hard working fashion designer and highly creative and such personalities inspire us to perform better and also dream big in life.
He was the man behind the ‘Jeans for Refugees’ initiative where close to 100 international celebrities, right from Daniel Radcliff, Harry Styles, Sharon Stone, Ana Wintour, Victoria Beckham, Eva Longoria, PiNK, Kate Moss and Hritik Roshan and several other high profile personalities associated with him for this unique project.
This campaign presented everyone across the globe with an opportunity to bid for their favourite star’s pair of jeans, which was beautifully painted by Johny Dar. The fans had to just log on to catawiki.com and bid for the jeans.
The Jeans For Refugees exhibition at the Saatchi Gallery in London attracted more than 20,000 visitors in just one week, and featured a piece donated by Her Highness Sheikha Jawaher Al Qasimi, the wife of the ruler of Sharjah UAE, which sold for £100,000. The Jeans For Refugees collection has been showcased in London, New York, Berlin and Milan, and will now be brought to the Gulf Region for the first time.
With an award winning campaign generating over 50 billion impressions and worldwide media coverage, Jeans For Refugees is an unprecedented collaboration which celebrates individuality and champions inclusivity, affirming the equal value of every human life and the power of every human being to act for positive change.
Great gesture and a wonderful idea. We are proud to be associated with Johny Dar and his campaign.