A blockchain technology that tackles Bitcoin’s scalability challenges
STRATEGY | social| PUBLIC relations | CONTENT
WHO
Bithereum (BTH) is a coin that is created via forking the Bitcoin (BTC) blockchain. BTH will eventually function as a peer-to-peer (P2P) electronic cash system similar to BTC, however, it will fuse with the ultimate vision of Ethereum to create a superior currency centered around ‘Proof of Stake’.
A fork is an upgrade to the Bitcoin protocol.
Currently, Bitcoin isn’t scalable for widespread adoption and also has higher transaction fees in addition to slower transaction processing speed.
WHAT
White Water PR’s mandate was to launch the brand in the UAE and manage the PR and social media campaigns.
HOW
White Water PR created the initial announcement story with all the relevant key messages.
The agency also redesigned the whitepaper document as per the industry requirement.
Activated the social media pages for the brand including Telegram, Facebook, Twitter, and Slack.
Created the initial buzz in the peer-to-peer currency market place.
Launched Bithereum that merges the visions of both Bitcoin and Ethereum
