The blk. The company’s mission is to be an ambassador of health and fitness, to be an icon of form and function, and to support a healthy lifestyle that is conscious of the modern man or woman. blk. athletes dare to push themselves further than they thought was possible.
Nutrient-rich fulvic and humic minerals are naturally dark in color. When added to water they turn the water black, naturally! There are no additional dyes or color added to blk.
Alkaline water helps the body neutralize acidity and stay in balance. Normal water has a pH of 7.0; alkaline water has a pH level of 8.0+ helping keep your body in check.
WHAT
The biggest challenge faced by the brand was the color of the water, which was black, which made people reluctant to try.
White Water PR had to break this mental barrier of the target audience and convince them to try the water.
HOW
We highlighted the nutrients and the nutritional value of blk and how it would benefit them.
We targeted the healthcare and fitness centres in the UAE.
We positioned the brand as a fashion statement.
This generated inquiries from not only the UAE but across the world.
Our social media content was appealing and that attracted the audience
This was followed by several inquiries from restaurants and high-end hotel chains
White Water PR’s engaging social media campaign ensured that people drank blk water.
