Launched Sweden’s top air purifier brand in UAE



  • Blueair is part of the Unilever family of brands.
  • Blueair is one of the world’s leading producers of air purification solutions for home and professional use.
  • Founded in Sweden, Blueair delivers innovative, best-in-class, energy-efficient products and services to consumers in over 60 countries around the world.


  • Chaps were entering the UAE market and were launching a new store at IBN Batutta Mall in Dubai and the brand needed White Water PR’s support for the launch.


  • As there are several brands of similar nature in the UAE, White Water PR embarked on a different approach.
  • The agency organised a bloggers day wherein they could visit the store and feel the product and get a more personalized feeling rather than just looking at the images on screen.
  • This was followed by an aggressive PR push with stories in the key lifestyle and daily publications in addition to the web publications in the UAE.
  • We also created a plan through which we could invite bloggers on different days to further stretch the campaign’s duration and have a sustained level of awareness.
  • An in-store event was also conceptualized during the launch.

Global leader within the air purification industry launch

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303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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