STRATEGY |PUBLIC RELATIONS | CONTENT | EVENT | MARKET RESEARCH
WHO
Blueair is part of the Unilever family of brands.
Blueair is one of the world’s leading producers of air purification solutions for home and professional use.
Founded in Sweden, Blueair delivers innovative, best-in-class, energy-efficient products and services to consumers in over 60 countries around the world.
Chaps were entering the UAE market and were launching a new store at IBN Batutta Mall in Dubai and the brand needed White Water PR’s support for the launch.
HOW
As there are several brands of similar nature in the UAE, White Water PR embarked on a different approach.
The agency organised a bloggers day wherein they could visit the store and feel the product and get a more personalized feeling rather than just looking at the images on screen.
This was followed by an aggressive PR push with stories in the key lifestyle and daily publications in addition to the web publications in the UAE.
We also created a plan through which we could invite bloggers on different days to further stretch the campaign’s duration and have a sustained level of awareness.
An in-store event was also conceptualized during the launch.
Global leader within the air purification industry launch
