The Bruce Lee Family Company is a mission-based organization dedicated to sharing the art and philosophy of Bruce Lee to inspire personal growth, positive energy, and global harmony.
The company in association with another Paris based company wanted to launch the signature Bruce Lee fragrances in UAE.
This was the first perfume collection under the Bruce Lee brand.
WHAT
White Water PR was given the mandate to launch the brand in UAE
Bring legend Bruce Lee’s profile back into the limelight prior to the launch
HOW
The agency built the visibility prior to the launch
Profiled Shannon Lee, the daughter of legendary Bruce Lee, prior to the launch.
Manage the media during the launch event and the customer event in the evening.
The story was well covered in all the leading publications including Dubai TV, Gulf News, Khaleej Times and several other prominent trade publications.
This created a space for the brand within the men’s perfume category.
Signature Bruce Lee fragrances created an impact within the men’s perfume category in UAE
