Canadian Specialist Hospital is one of the largest private hospitals in Dubai and the institution of choice for referrals from small and medium-sized medical centers that lack some of the specialized diagnostic and treatment facilities.
CSH has grown to become one of the most advanced and comprehensive healthcare institutions in the region.
WHAT
The hospital wanted to generate awareness with regard to its case studies and also its screening camps throughout the year.
The hospital also wanted to raise awareness with regard to several health conditions throughout the year with a ‘prevention is cure’ message.
The hospital also wanted to spread the message across the local and ex-pat population
The hospital also was a frontrunner when it came to health tourism and wanted that to be profiled as well and position Dubai as one of the sought-after destinations.
Highlight its best practices based on industry awards and recognition.
White Water PR has been managing this client for over 5 years and it has prudently structured the whole communications campaign in such a way that it can accommodate all the annual initiatives undertaken by the hospital.
Also, the agency has positioned the hospital as a good corporate citizen and an entity that cares for the residents of UAE.
The media vehicles chosen by the agency included all the mainstream media, including print, electronic and digital publications.
As it is a hospital there are several restrictions when it comes to PR and the agency is aware of the right approach and abides by all the local rules and regulations.
Largest private sector hospital in UAE works with White Water Public Relations
