London’s AED7.8 billion ‘Mariner’s Quarter’ project in Abu Dhabi
STRATEGY | PUBLIC relations | CONTENT | event management
WHO
CBRE Group, Inc. (NYSE: CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2015 revenue).
The Company has more than 70,000 employees (excluding affiliates) and serves real estate owners, investors and occupiers through more than 400 offices (excluding affiliates) worldwide.
WHAT
Mariner’s Quarter’, a prestigious AED7.8 billion projects, by London’s leading developers – Ballymore and Oxley – was being unveiled by CBRE in Abu Dhabi for the UAE investors.
CBRE wanted White Water PR Dubai to attract investors and build brand visibility in order to generate sales.
HOW
White Water PR created a strategy that attracted the right set of investors.
The agency started the campaign with London as one of the safe investor havens.
This was followed by positioning the property as one of the most sought-after property in London.
This campaign was structured in three phases.
As a result, the brand received a higher volume of investor inquiries from the UAE who were looking at second homes.
Generated investor interest for AED7.8 billion London project
