London’s AED7.8 billion ‘Mariner’s Quarter’ project in Abu Dhabi

STRATEGY | PUBLIC relations |  CONTENT | event management


  • CBRE Group, Inc. (NYSE: CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2015 revenue).
  • The Company has more than 70,000 employees (excluding affiliates) and serves real estate owners, investors and occupiers through more than 400 offices (excluding affiliates) worldwide.


  • Mariner’s Quarter’, a prestigious AED7.8 billion projects, by London’s leading developers – Ballymore and Oxley – was being unveiled by CBRE in Abu Dhabi for the UAE investors.
  • CBRE wanted White Water PR Dubai to attract investors and build brand visibility in order to generate sales.


  • White Water PR created a strategy that attracted the right set of investors.
  • The agency started the campaign with London as one of the safe investor havens.
  • This was followed by positioning the property as one of the most sought-after property in London.
  • This campaign was structured in three phases.
  • As a result, the brand received a higher volume of investor inquiries from the UAE who were looking at second homes.

Generated investor interest for AED7.8 billion London project

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