Centurion Star

First freehold commercial property in Deira



  • Royal Star International’, and ‘Centurion Residence Limited’, entered into a joint venture to launch the ‘Centurion Star Tower’ project.
  • This first freehold commercial property in Deira is an elite office business centre that is spread across two twin mirror-image buildings, with a total built-up area of 492,000 square feet.
  • This 12-storey office building had freehold retail spaces and offered magnificent views of the creek and Dubai Creek Golf and Yacht Club.


  • The challenge given to White Water PR was to generate interest and more investor footfalls during the launch of the project.


  • With our targeted strategy, White Water PR was able to generate the right amount of pre-launch visibility and this saw several investors reaching earlier than the launch time to connect with the company’s sales team.
  • The agency also provided consultancy to the client with regard to its advertising campaign.
  • The launch was an absolute success and the whole tower was sold out in just a few days.

492,000 sq.ft. tower sold out in just under a week

Get In Touch


303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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