Royal Star International’, and ‘Centurion Residence Limited’, entered into a joint venture to launch the ‘Centurion Star Tower’ project.
This first freehold commercial property in Deira is an elite office business centre that is spread across two twin mirror-image buildings, with a total built-up area of 492,000 square feet.
This 12-storey office building had freehold retail spaces and offered magnificent views of the creek and Dubai Creek Golf and Yacht Club.
The challenge given to White Water PR was to generate interest and more investor footfalls during the launch of the project.
With our targeted strategy, White Water PR was able to generate the right amount of pre-launch visibility and this saw several investors reaching earlier than the launch time to connect with the company’s sales team.
The agency also provided consultancy to the client with regard to its advertising campaign.
The launch was an absolute success and the whole tower was sold out in just a few days.
492,000 sq.ft. tower sold out in just under a week