STRATEGY | MARKET RESEARCH |PUBLIC relations| CONTENT | EVENTS
WHO
Established since 1805, Chestertons International is a multi-disciplinary property business covering residential sale and lettings, commercial and international agencies with 74 international offices in the United Kingdom, UAE, France, Spain, Italy, Singapore, Russia, South Africa, Australia, and Barbados.
WHAT
Chestertons was looking for a strong communications partner to spread the message and also ensure that all the local and international properties that they were representing in the UAE and the region get a good response from the investors.
With a network of 74 offices across the UK and international offices in eleven countries and five continents, Chestertons was looking to cement its position as the leading international property consultancy in the Middle East and Asia, combining its long-standing global industry knowledge and the in-depth expertise of its local staff.
HOW
White Water started the campaign based on the market research that it had conducted in the UAE.
The agency created a strategy that generated sustained awareness and positioned the brand as the thought leader in the industry.
Syndicated columns and thought-provoking industry articles in mainline and trade publications, focussed key messages, stories, features enabled the brand to enjoy top of mind recall within the real estate sector in this region.
Coverage worth over 1.2 billion generated in 5 years
