Deal Show

The largest amusement and entertainment show in the Middle East



  • DEAL, (Dubai Entertainment, Amusement and Leisure) show, the largest trade event for the amusement and entertainment industries in the Middle East.
  • This 26-year-old show is the annual focal point for all stakeholders in the amusement and related industries looking for a successful entry into the MENA markets.
  • The show hosts over 350 plus firms from across 33 countries. The show also attracts thousands of trade visitors from close to 75 plus countries.
  • This is an annual B2B event and is held at the prestigious Dubai World Trade Centre.


  • The agency had to embark on a global campaign.
  • Attract 300 plus exhibitors and over 12000 trade visitors each year.
  • White Water PR had to create an integrated approach that included PR, social media, SMS campaigns, WhatsApp campaigns, event management, connecting with trade bodies and establishing country pavilions in the show.
  • The markets that the agency had to cover include the MENA region, Africa, Europe, US, CIS countries and Asia.


  • White Water PR started managing this show since 2011 and from then on, the agency has raised the profile of the show not only in the Middle East but also internationally.
  • Our stories revolved around the innovation and creativity aspect of the show and we positioned the show strategically to attract the right exhibitors and the trade visitors from across various geographies.
  • The agency also managed the company’s social media platforms, press content on their website and regularly liaised with exhibitors for industry insights.
  • The show today attracts several local, regional and international TV channels, local, regional and international print and web publications which raised interest in the show during the show days.
  • This enabled the exhibitors to strike over US$220 million-dollar deals during the 3 days of the show.

Over US$220 million-dollar deals in 3 days

Get In Touch


303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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