Attract 300 plus exhibitors and over 12000 trade visitors each year.
White Water PR had to create an integrated approach that included PR, social media, SMS campaigns, WhatsApp campaigns, event management, connecting with trade bodies and establishing country pavilions in the show.
The markets that the agency had to cover include the MENA region, Africa, Europe, US, CIS countries and Asia.
White Water PR started managing this show since 2011 and from then on, the agency has raised the profile of the show not only in the Middle East but also internationally.
Our stories revolved around the innovation and creativity aspect of the show and we positioned the show strategically to attract the right exhibitors and the trade visitors from across various geographies.
The agency also managed the company’s social media platforms, press content on their website and regularly liaised with exhibitors for industry insights.
The show today attracts several local, regional and international TV channels, local, regional and international print and web publications which raised interest in the show during the show days.
This enabled the exhibitors to strike over US$220 million-dollar deals during the 3 days of the show.