One of the world’s most loved tea brand



  • Sri Lankan family tea company Dilmah, founded by Merrill J. Fernando, is today the world’s most experienced teamaker and has championed quality, authenticity, and variety in tea.
  • Dilmah’s emphasis is on the importance of real tea and the versatility of this natural herb in tea gastronomy, food pairing, and tea mixology.
  • Dilmah takes the lead in bringing innovation to a global tea category that has suffered a decline as a result of commoditization.
  • Dilmah has had a long and fruitful relationship with Dubai. Dilmah and Emirates Airlines have had a partnership for over 27-years.


  • Dilmah wanted to generate awareness for its new luxury café that was located in the Ibn Batutta mall in Dubai.
  • The brand also wanted the agency to generate awareness around their participation at the trade show like Gulfood and GulfHost among other events.
  • The challenge on hand was competition from brands across the world including, India, UK and other brands from Sri Lanka.


  • We created a strategy that differentiated Dilmah from others and the first major differentiation was the launch of a Café’ which offered varieties of tea as opposed to 100’s of coffee joints.
  • We also create campaigns to highlight their participation at events such as Gulfood and GulfHost wherein a specially concocted competition for Tea connoisseurs was conducted.
  • Our campaigns helped the brand to increase footfalls at the Dilmah café and also increase the uptake of Dilmah tea from the shelves.
  • White Water PR also engaged lifestyle and food bloggers to take the message across to the community.
  • Then we utilized the fan following of celebrity chef Peter Kuruvita, also a Dilmah brand ambassador.

White Water PR launched Dilmah’s first high end café in Dubai.

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303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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