IDP EDUCATION

STRATEGY |PUBLIC relations | CONTENT | EVENT |

Launched in 1978, IDP Education is an Australian company with over 41 years of experience in international education and development services.
With over 80 offices in 30 countries, IDP offers student placement services in universities located in Australia, UK, USA, Canada, and New Zealand and is a proud owner of the internationally recognized English proficiency test, IELTS, with 200 test locations around the world.
In the Middle East, IDP has been operating for the past 19 years to help students realize their dream of studying overseas.

IDP was looking to attract students for its roadshows in Dubai, Abu Dhabi, Kuwait, and Oman.
They wanted the PR campaign to reach the parents of prospective students that are currently pursuing their A levels and IBDP programs.

As there were other similar local organizations that were operating in the country, the agency created a campaign to differentiate the brand by bringing out the history and lineage of IDP.
Post that we delved deeper into the actual roadshow content and built campaigns to attract the parents and students with the right messaging.
We then profiled the visiting universities from Australia, UK, Canada, US, and New Zealand.
As a result, the roadshows attracted thousands of parents and students in these locations.
Large numbers of students signed up applications on the spot, right at the event, and this made these roadshows a win-win situation for both the students and universities.