Global leader in international student placement and a co-owner of IELTS



  • Launched in 1978, IDP Education is an Australian company with over 41 years of experience in international education and development services.
  • With over 80 offices in 30 countries, IDP offers student placement services in universities located in Australia, UK, USA, Canada, and New Zealand and is a proud owner of the internationally recognized English proficiency test, IELTS, with 200 test locations around the world.
  • In the Middle East, IDP has been operating for the past 19 years to help students realize their dream of studying overseas.


  • IDP was looking to attract students for its roadshows in Dubai, Abu Dhabi, Kuwait, and Oman.
  • They wanted the PR campaign to reach the parents of prospective students that are currently pursuing their A levels and IBDP programs.


  • As there were other similar local organizations that were operating in the country, the agency created a campaign to differentiate the brand by bringing out the history and lineage of IDP.
  • Post that we delved deeper into the actual roadshow content and built campaigns to attract the parents and students with the right messaging.
  • We then profiled the visiting universities from Australia, UK, Canada, US, and New Zealand.
  • As a result, the roadshows attracted thousands of parents and students in these locations.
  • Large numbers of students signed up applications on the spot, right at the event, and this made these roadshows a win-win situation for both the students and universities.

Thousands of parents and students attended the IDP roadshows in Dubai, Abu Dhabi, Kuwait, and Oman.

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303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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