$38 billion company established in 1885 chose White Water Public Relations EXPONENT TECHNOLOGY SERVICES: Redefining the strengths of drone technology
STRATEGY | PUBLIC RELATIONS | CONTENT | EVENT
WHO
Exponent Technology Services a UAE based new-age technology services company developed a unique ‘Unmanned Aerial Vehicle’ (UAV) based solution for inventory management challenges faced by organizations. The solution merges the capabilities of both RFID (Radio Frequency Identification) and UAVs – also commonly referred to as drones.
Inventory tracking across large open yards presents a serious challenge to many steel traders and distributors in the UAE, resulting in higher operational costs. In order to address this, Exponent developed a solution – a unique Unmanned Aerial Vehicle (UAV) which is embedded with RFID technology at its Dubai based lab, over an exhaustive period of research and testing lasting several months.
Age Steel™ was nominated for the awards along with the likes of the pioneers in space – NASA. Age Steel™ has harnessed the expertise of Exponent Technology Services, to autonomously track steel stocks spread over vast areas and automate their process.
Exponent today is one of the most sought after brands for organizations that depend on drone-based technologies to improve their overall profitability and performance.
WHAT
White Water PR launched Exponent in UAE.
HOW
White Water PR was instrumental in taking the story of the brand across its target audience in the UAE. Just within a short span of time a client of Exponent, Age Steel™ that operates multiple steelyards in Dubai was selected as one of three finalists for the RFID Journal Award for the most innovative use of RFID.
The agency took this opportunity to further enhance the brand’s visibility in the UAE and the GCC region, resulting in some full-page editorials in Khaleej Times and other English and Arabic dailies in addition to other digital publications.
$A brand that was nominated for an award along with NASA chose White Water Public Relations
