$38 billion company established in 1885 chose White Water Public Relations EXPONENT TECHNOLOGY SERVICES: Redefining the strengths of drone technology



  • Exponent Technology Services a UAE based new-age technology services company developed a unique ‘Unmanned Aerial Vehicle’ (UAV) based solution for inventory management challenges faced by organizations. The solution merges the capabilities of both RFID (Radio Frequency Identification) and UAVs – also commonly referred to as drones.
  • Inventory tracking across large open yards presents a serious challenge to many steel traders and distributors in the UAE, resulting in higher operational costs. In order to address this, Exponent developed a solution – a unique Unmanned Aerial Vehicle (UAV) which is embedded with RFID technology at its Dubai based lab, over an exhaustive period of research and testing lasting several months.
  • Age Steel™ was nominated for the awards along with the likes of the pioneers in space – NASA. Age Steel™ has harnessed the expertise of Exponent Technology Services, to autonomously track steel stocks spread over vast areas and automate their process.
  • Exponent today is one of the most sought after brands for organizations that depend on drone-based technologies to improve their overall profitability and performance.


  • White Water PR launched Exponent in UAE.


  • White Water PR was instrumental in taking the story of the brand across its target audience in the UAE. Just within a short span of time a client of Exponent, Age Steel™ that operates multiple steelyards in Dubai was selected as one of three finalists for the RFID Journal Award for the most innovative use of RFID.
  • The agency took this opportunity to further enhance the brand’s visibility in the UAE and the GCC region, resulting in some full-page editorials in Khaleej Times and other English and Arabic dailies in addition to other digital publications.

$A brand that was nominated for an award along with NASA chose White Water Public Relations

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