GAC MOTOR, one of China’s leading automobile giants, was participating at the Dubai International Motor Show in 2015 for the very first time.
GAC MOTOR was also the brand that sponsored the blockbuster The Transformers: Age of Extinction in 2014.
Gargash Motors is the sole distributor of GAC cars in Dubai, UAE.
WHAT
GAC MOTOR was unveiling their cars at the press conference and also wanted to create that necessary buzz prior to the event.
HOW
White Water PR engaged in a phased PR campaign approach that was divided into pre, during and post-event campaigns.
We built the profile of this brand in the pre-event phase as it was unknown in this market.
We built the international market leadership especially in the US and other overseas markets.
We created a launch event that was completely stunning and had a ‘wow’ effect.
Media briefing was organized and the car was launched in the style that left people stunned.
This further enabled us to have some focused media visibility and the brand had more share of voice than any of the other established brands participating at the show.
China’s GAC Motor chose to work with White Water Public Relations during the Dubai International Motor show!
