The luxury real estate division of the Harrods Group, UK
STRATEGY | PUBLIC RELATIONS | CONTENT | EVENT SUPPORT
WHO
Harrods Estates, the luxury real estate division of the Harrods Group was established over 100 years ago and continues to offer a comprehensive range of property services with the highest standards of customer care.
Harrods Estates specializes in the sale, let the acquisition and management of some of the most exclusive properties in Central London.
WHAT
Harrods Estates was participating for the first time at Cityscape Abu Dhabi, one of the leading real estate exhibitions.
Harrods Estates showcased its prime residential property portfolio in Central London at the exhibition.
Over the last few years, Harrods Estates has seen a steep increase in the number of Middle Eastern buyers is traditionally favored areas in London such as Knightsbridge and Mayfair and they wanted to further capitalize on this opportunity.
Harrods Estates wanted White Water PR to drive traffic to their stand during Cityscape and generate adequate investor interest during the 3 days of the trade show.
HOW
White Water PR undertook the opportunity to profile this prestigious brand in the UAE.
Our PR plan was well designed to generate the pre-event awareness and we were instrumental in driving the desired audience to the stand.
We generated visibility post the event to keep the investor interest levels high.
We got the brand covered in all the leading mainline dailies, web publications, and real estate media magazines.
Harrods Estates receives a huge turnout of Ultra High Networth Investors during Cityscape
