A 29 storeys luxury tower in Burj Khalifa district
STRATEGY | PUBLIC relations | CONTENT
WHO
Located at the very heart of Dubai’s Burj Khalifa District, the development houses a total of 384 units including 237 studios, 59 one-bedroom, 70 two-bedroom, and 18 three-bedroom apartments, with sizes ranging from 474 to 2323 square feet and prices starting from AED895,000.
WHAT
White Water PR was engaged to generate visibility or the project amongst prospective investors in the UAE.
HOW
The agency created a story that highlighted the unique features of the project and differentiated it from the other properties that were there in the vicinity.
We promoted Dubai’s safe-haven status and the returns on investments.
The project received the desired visibility through the agency’s communications campaign, and it resulted in higher volume of sale inquiries and supported the overall marketing campaign.
Several local, regional and international investors bought these units in order to own a prestigious address at the Burj Khalifa District.
Units worth over AED180 million sold out in just over three months
