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WHO
Neopharma, that commenced operations in 2003, is one of the leading pharmaceutical manufacturing companies in the UAE and is dedicated to the benevolent and wise leader, Father of the Nation, His Highness Sheikh Zayed Bin Sultan Al Nahyan.
The organization’s inspiration stems from the vision to locally manufacture world-class pharmaceuticals at affordable prices.
Neopharma has a dedicated state-of-the-art facility to manufacture general products and also has an exclusive centre for ‘Beta-lactam’ products.
Furthermore, the plant has an exclusive facility for research and development. The company lays a strong emphasis on research, especially towards the development of processes and products that are patent non-infringing.
Neopharma invested a total of AED100 million in a state-of-the-art Japanese factory, AED265 million in the acquisition of patents and licenses and additional investment in clinical studies amounting to AED515 million.
WHAT
The hospital was taking over one of the leading pharmaceutical giants in Japan
This was a remarkable feat for a UAE born company
The client wanted to change its complete brand presence including the website, social media platforms and its overall image in the public domain
The company also wanted to highlight the fact that Neopharma has built a state-of-the-art R&D facility in Abu Dhabi that supported its manufacturing process
White Water PR embarked on this interesting brand and created a website that differentiated Neopharma from the rest of the players both local and international.
The agency also highlighted the importance of generic drugs through its campaign
The agency created engaging social media platforms that included Facebook, LinkedIn, and Twitter. Our structured campaign created a lot of interest within both the internal and external stakeholders of the company.
All major announcements from the company were covered in mainstream media across the GCC region.
White Water Public Relations was hired to revamp Neopharma’s brand identity
