OYO hotels & homes: World’s fastest growing hotel chain
STRATEGY | PUBLIC RELATIONS | CONTENT | EVENT
WHO
OYO Hotels and Homes hosts guests from around the world in over 23,000 hotels and over 1 million rooms (hotels and homes), and more than 125,000-holiday homes, adding over 80,000 rooms every month, globally.
With OYO Hotels, over tens of millions of customers have access to an ample supply of standardized and trusted accommodation offerings at extraordinarily affordable and predictable prices.
Every night almost 500,000 heads rest on a pillow in OYO, a testament to the impact the company is creating across the globe.
WHAT
OYO Hotels and Homes was establishing its operations in the UAE in 2018 and they wanted an agency to do a launch that will make an impact within the hospitality industry.
The launch was held at the Armani Hotel in Burj Khalifa, the World’s tallest tower.
HOW
White Water PR managed the event and invited the media to witness the launch of a brand that keeps breaking records, literally, on a daily basis.
We also profiled Ritesh Aggarwal, the 26-year-old billionaire CEO and created opportunities for 1-1 interaction with UAE’s mainline publications.
Post the launch it was important to sustain the brand visibility and we continued the campaign by being part of high-profile events such as the Arabian Hotel and Investment Conference among several such forums.
OYO is now a well-known brand in the UAE and GCC markets.
OYO is set to become the world’s largest hotel chain interms of the number of rooms by 2023.
