Pacific Al Islands

AED1.1 billion property in Ras-Al-Khaimah

STRATEGY | PUBLIC relations |  CONTENT |

WHO

  • Global property expert Select Property announced the first phase of completion for Pacific, its AED 1.1 billion purely residential project in the UAE.
  • Pacific occupies a prime location on Ras Al Khaimah’s man-made Al Marjan Island, said to be the northern emirate’s version of Dubai’s Palm Jumeirah.

WHAT

  • Pacific was almost 85% sold out when they got in touch with White Water PR.
  • The agency was given the mandate to generate visibility and help sell the remaining 15% of the property

HOW

  • The agency created a public relations strategy with embedded messages to attract local and regional investors.
  • The agency promoted the project as the latest high-end luxury living concept in Northern Emirates.
  • The story was well received in all the target publications including the mainline dailies and web publications.
  • As a result, the project received a higher volume of qualified sales inquiries.

Raised the volume of sales enquiries for AED 1.1 billion project

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303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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