One of the pillars of Indian banking system



  • National Payments Corporation of India (NPCI) was incorporated in 2008 as an umbrella organization for operating retail payments and settlement systems in India.
  • The Indian Prime Minister, Mr. Narendra Modi launched RuPay card in the UAE.
  • RuPay cards are now being issued by over 1100+ banks with a customer base of 600+ million.
  • RuPay and Unified Payments Interface (UPI) are the pillars of the Indian payment system.
  • UPI is becoming a preferred mode of payment for its simple, seamless and secure architecture and is witnessing growing support from consumers, banks, fintech and other ecosystem players in the country.
  • To address the needs of this large Indian diaspora in the UAE, NPCI’s, Unified Payments Interface (UPI 2.0) now enables all NRI bank account holders to send and receive money instantly from their smartphones without the need to enter bank account information or net banking credentials.


  • NPCI wanted White Water PR’s support in furthering the organization’s expansion plans and the accrued benefits for the Indian diaspora in UAE.


  • WWPR created a platform for the NPCI officials to interact specifically with the mainline dailies and television channels that directly connected with the Indian audience.
  • The messages were constructed to ensure that all the NRI related services are addressed through these stories.

National Payment Corporation of India chose White Water PR for its UAE campaign

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