SGI Dubai

Middle East’s largest sign and graphic imaging show



  • ‘Sign and Graphic Imaging Middle East’ (SGI Dubai) is a 23-year-old show and is Middle East’s largest sign and graphic imaging show.
  • SGI Dubai is an established business forum where exhibitors and visitors can interact with sign makers, print and production manufacturers, architects, media agencies, real-estate developers, brand and image consultants among others.


  • The brief given to White Water PR was to attract potential exhibitors from across the globe to come and participate at the show.
  • At the same time, the agency had to also attract the right visitors.
  • The challenge was to reach out to this target audience as there were only limited trade publications.
  • The agency had to unleash a targeted social media campaigns to attract the right audience.


  • White Water PR created one of the World’s largest indoor posters during the show.
  • White Water PR liaised with the Dubai Government authorities for listing the show as an official industry exhibition during the Dubai Shopping Festival event for two consecutive years.
  • This has given the show an elevated personality and has grown further in stature within the industry.
  • We also got the organizers listed as the official ‘EXPO2020 Dubai’ bid supporter.
  • The show welcomes over 300 plus exhibitors from across 40 countries each year.
  • SGI show attracts more than 10000- 15000 trade visitors during these three days.
  • White Water PR created a Knowledge series, a panel discussion to engage with the top exhibitors.
  • The agency created a car wrapping competition within the show to build further excitement.
  • The agency conceptualized a ‘Wall of fame’ section within the show.
  • White Water PR tapped into the industry’s leading minds – including the exhibitors and research analysts to create a truly best-in-class marketing and communications strategy.

3000 plus exhibitors at SGI Dubai show in 10 years

Get In Touch


303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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