Starkey Technologies

Launch of world’s first AI enable hearing aids

STRATEGY | social| PUBLIC relations | CONTENT | EVENT | MARKET RESEARCH

WHO

  • Starkey Hearing Technologies is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota, United States.
  • Founded by Bill Austin in 1967, Starkey is known for its innovative design, development, and distribution of comprehensive digital hearing systems.
  • Starkey is the only American-owned and operated provider of hearing technologies.
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WHAT

  • Starkey® Hearing Technologies wanted to launch the world’s first hearing aid that utilized ‘Artificial Intelligence’ and ‘integrated sensors’ in UAE.
  • This is the world’s first Healthable™ that tracks physical activity and cognitive health as measured by hearing aid use in social situations.
  • Livio AI also features the first-ever fall detection and alert capability and translates 27 languages instantly including Arabic.
  • White Water PR’s mandate was to launch the brand in the UAE and manage the PR and social media campaigns.
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HOW

  • White Water PR constructed the messages that embodied all the key features of the product and highlighted the fact that this was the world’s first company that has launched an AI-enabled hearing aid.
  • The agency also got the spokesperson to speak at the prestigious AI Everything conference in Dubai and generated further awareness.
  • We demonstrated the key features of the product across various forums to further drive the relevance and importance of hearing aids.
  • The brand received visibility in all the mainline dailies, electronic media channels including Dubai TV, Emirates News, and BBC World TV.

Launched world’s first AI embedded hearing aids

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address

303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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phone +971 50 4537253arrow