White Water PR constructed the messages that embodied all the key features of the product and highlighted the fact that this was the world’s first company that has launched an AI-enabled hearing aid.
The agency also got the spokesperson to speak at the prestigious AI Everything conference in Dubai and generated further awareness.
We demonstrated the key features of the product across various forums to further drive the relevance and importance of hearing aids.
The brand received visibility in all the mainline dailies, electronic media channels including Dubai TV, Emirates News, and BBC World TV.