Subaru is the automotive division of Fuji Heavy Industries Ltd. (FHI), a comprehensive, multifaceted transport equipment manufacturer.
FHI develops a range of innovative products based on reliable technology in sectors such as automobiles, aerospace, bus manufacturing & house prefabricating, industrial products and the transportation & ecology systems.
WHAT
Subaru automobiles Japan wanted to announce the appointment of Al Adiyat Automobiles as its exclusive distributor in Abu Dhabi and Al Ain and wanted this story to be spread across the Abu Dhabi marketplace.
HOW
The agency ensured that the brand gets its due share of visibility in one of the most competitive automotive markets in the world.
As this was a new dealership, White Water PR reached out to the automobile focused publications in Abu Dhabi in addition to mainline dailies and web publications for a broader reach.
All Subaru vehicles have a horizontal Boxer engine and all-wheel drive (AWD) and, therefore, have the highest safety rating, perfect balance and are extremely comfortable to drive. We embedded these characteristics into all our key messages and rolled out a trail blazing PR campaign for the brand.
White Water PR launched the Subaru range of cars in Abu Dhabi, that included the All-New Legacy and Outback, Forester, Tribeca, and Impreza.
The Subaru story was thereby well covered in all the leading publications and this further enabled the showroom to attract more Subaru car enthusiasts.
Japan’s Subaru chose to work with White Water Public Relations
