The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan’s foreign trade and competitiveness in world markets.
Over the past 49 years, TAITRA has played a key role in the development of the Taiwan economy.
TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community.
Taiwan’s ICT giants utilized the GITEX 2015 platform for increasing their market share within the UAE’s ICT industry. Companies such as ASUS, QNAP, EnGenius, HiTi, PLANET, Draytek, HTC and Zyxel unveiled their latest products at GITEX 2015 along with several other industry leaders.
There were hundreds of brands and exhibitors at GITEX and our brief was to create that right level of awareness so that the brands received their due recognition.
White Water PR embarked on a strong pre-event campaign to ensure that these brands had more visibility and they get a head start.
This enabled the participating organizations to get higher footfalls and also genuine distributor and dealer inquiries.
We were able to create campaigns that reached 7.3 million people and the coverage generated was to the tune of AED 1.84 million.
Taiwan’s trade council chose to work with White Water Public Relations during GITEX.