WWPR’s initiative to conserve water and support global climate change campaigns
STRATEGY |PUBLIC RELATIONS | SOCIAL | EVENT |
WHO
‘Water2022’, a WWPR initiative wants to reach out to schools and kids at the grass-root level and educate them about the challenges of climate change and water conservation.
WHAT
We are trying to educate the youth today so that they can conserve the earth in the years to come.
The majority of today’s youth (read as tomorrow’s future) are lost in the world of gadgets.
People don’t realize that their future generations will also need some amount of freshwater to survive.
HOW
White Water PR connected with UN-Water and kick-started this campaign on world water day.
We embarked on a signature campaign and we went to car wash stations, metro stations, malls to educate and get people to take a water conservation pledge.
We then rolled this campaign out on social media to get a wider reach.
White Water PR aims to save water worth billions of liters by raising awareness.
