I always believed in collective intelligence.

We conceptualised and managed the very first ‘Knowledge Series’ for SGI Dubai in 2017 and since then we have hosted several editions that covered other show profiles as well. SGI Dubai is one of the oldest and most respected B2B trade shows for printing and signage industries.

As there weren’t any specific forums or associations for the printing and signage industry, White Water PR created this unique ‘Knowledge Series’ platform and added value to the show apart from the regular PR initiatives.

Paper, artificial intelligence, digital display technologies, metal and engraving, labelling and packaging and several other similar sectors were covered under the umbrella of ‘SGI Dubai Knowledge Series’.

This initiative further enhanced and positioned this 23 year old show, not only as a thought leader, but a show that is concerned about the growth of each segment within the industry. Today, SGI Dubai is the most anticipated annual trade event for the signage, graphic and imaging industries in the MENA region.

The core objective of this event was to bring together thought leaders from across the industry to understand their viewpoints and lay a solid platform to grow the industry.

We are proud to say that some real good ideas emerged during the discussion and this added another important dimension to the show. The participants were thoroughly convinced by the whole purpose behind the ‘Knowledge Series’ and this trigered us to organise a string of other sessions during the year.

Printing and signage industry in the Middle East have grown together with SGI Dubai. Being one of the largest trade shows in the industry for over two decades, SGI Dubai has revolutionized the concept by creating opportunities and unveiling the latest developments in the business.

Deals worth over billion of dollars have been signed during the show over the years.


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303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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