17 years ago when I stepped into Dubai, the scene was totally different. Sheikh Zayed Road had few buildings, the skyline was non existent and the world’s tallest tower was nowhere in sight.
However, if you fast forward the time to now, each part of Dubai has transformed and is bustling with something new, each day.
Similarly, PR was also in a nascent stage, then, but today everything has evolved and UAE now has a vibrant PR and social media scene. The dynamics of PR has also changed over the years and there has been a paradigm shift in the way we look at things in the realm of PR in UAE and the greater Middle East region.
Unlike other markets, UAE hosts 200 plus nationalities from across the globe. So our job becomes even more difficult than say a country with smaller percentage of expat population. Our communication has to cut through these language, cultural and nationality barriers.
The taste and preferences of a Chinese would be totally different from a Mexican and vice-versa. One size fits all strategy will fall flat in this market, both from a PR and social media standpoint.
It is very important to seamlessly marry both PR and social media campaigns to get the best out of your communications campaign. This is the digital world and a universe of smart phones. It is important to connect all the communication touchpoints to stay ahead in the race. Otherwise, you will simply be left out even after spending a fortune.
Everyone wants to hear a good story but you also need a good partner to do justice to that story. We are here to support you and take your story to the world.
