Abdul Lathief

Chief Photographer
Abdul Lathief

I was fortunate to enter the world of PR and communications in India, way back in 1996, May 26th to be precise.

It's been twenty long years since then.

Abdul Lathief has been behind the camera for 20 plus years.

Be it event related photography, food, fashion, products, sports, CEO shoots, he has done it all.

A fitness enthusiast, Lathief is also associated with several charity organisations to whom he offers pro bono services.

He is also a certified Yoga instructor.

There are over 200 nationalities that reside in the UAE. So, how do you reach out to them?

One size fits all communications strategy doesn’t work anymore. Social media and digital platforms have redefined the way we communicate. So how do you reach out to your end customer?

Over the years, I have seen people conveying one message through PR, and a totally different message through social media. There is no synergy. In this case, both the campaigns are bound to fail or achieve limited success. A complete waste of time, efforts and money.

CONTACT US TODAY!

The way forward is to adopt an ‘integrated communications approach’.

We are specialists in that domain.

We help you to keep your brand alive, the White Water way.

Get In Touch

address

303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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