Arjun Aiyar

Training & Internal Communications
Arjun Aiyar

I was fortunate to enter the world of PR and communications in India, way back in 1996, May 26th to be precise.

It's been twenty long years since then.

An MBA from Bond University, Australia and a Neuro Linguistic Programming (NLP) Practitioner, from the American Board of Neuro – Linguistic Programming, Arjun is responsible for the communications training programmes at WWPR.
Arjun, the director of StepUP has delivered programs on teamwork, leadership, selling skills, time & stress management, goal setting, emotional intelligence, communication skills and presentation skills. An ‘Energy Alchemist’ of sorts – he has the innate ability to help people transmute obstacles into opportunities. Arjun is also a Black Belt in karate and a ‘Holistic Fitness Trainer’.

There are over 200 nationalities that reside in the UAE. So, how do you reach out to them?

One size fits all communications strategy doesn’t work anymore. Social media and digital platforms have redefined the way we communicate. So how do you reach out to your end customer?

Over the years, I have seen people conveying one message through PR, and a totally different message through social media. There is no synergy. In this case, both the campaigns are bound to fail or achieve limited success. A complete waste of time, efforts and money.


The way forward is to adopt an ‘integrated communications approach’.

We are specialists in that domain.

We help you to keep your brand alive, the White Water way.

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303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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