Bashar has been in the communications industry for over 21 years both as a journalist and a PR strategist. He has consulted clients across various vertical industries, including technology, energy, fashion, healthcare, telecommunications among others. He has been in KSA since 1999 and started as the bureau chief for Iqtesadiat Alsouq AI Arabi. He then moved on to become the Country Manager of ASDAA Burson Marsteller. Bashar has managed several IPO’s for industry leaders such as Emaar, The Economic City, Petro-Rabigh, Sumitomo Chemicals, Fawaz AI Hokair Group, AI Babtain Power & Telecommunications Company.