Varun has been in the PR industry for over 6 years. During these years he has worked with organisations such as Emerson, Godrej, IMS Health, Bristol-Myers Squibb India, Zydus Wellness, Zicom, Kokilaben Dhirubhai Ambani Hospital among other major brands.
He currently manages the PR and social media teams at WWPR. He is responsible for accounts such as Al Forsan Village, DEAL Middle East Show, SGI Dubai Show, Canadian Specialist Hospital, OYO Hotels and Neopharma.
One size fits all communications strategy doesn’t work anymore. Social media and digital platforms have redefined the way we communicate. So how do you reach out to your end customer?
Over the years, I have seen people conveying one message through PR, and a totally different message through social media. There is no synergy. In this case, both the campaigns are bound to fail or achieve limited success. A complete waste of time, efforts and money.
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