Vimalathithan Bupathy

Associate – Social Media
Vimalathithan Bupathy

I was fortunate to enter the world of PR and communications in India, way back in 1996, May 26th to be precise.

It's been twenty long years since then.

Vimal has a work experience of over 7 years in servicing clients in various industries, particularly in IT and creative designing, video and audio production within the entertainment 

He has been with organisations such as Times of India, Junglee, VK Media Partners, BR Acoustics.

His strengths lie in digital marketing and has an in-depth understanding of brands, their life-cycle, growth and development. He has also worked with Oscar award winner AR Rahman. 

There are over 200 nationalities that reside in the UAE. So, how do you reach out to them?

One size fits all communications strategy doesn’t work anymore. Social media and digital platforms have redefined the way we communicate. So how do you reach out to your end customer?

Over the years, I have seen people conveying one message through PR, and a totally different message through social media. There is no synergy. In this case, both the campaigns are bound to fail or achieve limited success. A complete waste of time, efforts and money.


The way forward is to adopt an ‘integrated communications approach’.

We are specialists in that domain.

We help you to keep your brand alive, the White Water way.

Get In Touch


303, Business Venue Building
Oud Metha, Dubai, United Arab Emirates.
P.O Box 18936

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